Le vrai Borat existe

Le vrai Borat existe
Votre notation : Aucun Moyenne : 4.3 (57 votes)
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Publié le 7 décembre 2006
  • Reportage: Laurent Burkhalter
  • Montage: Ulrich Teiger

On le croirait sorti tout droit d'un film comique. Il est dégingandé, moustachu, parle un anglais approximatif et paraît avoir acheté toute sa garde robe au marché aux puces. Mahir Cagri, une célébrité turque de 44 ans, ressemble étrangement au personnage central du film « Borat » qui raconte les aventures d'un faux journaliste du Kazakhstan. « Borat m'a copié, il a volé mon personnage, mes mots, tout » accuse Mahir. « C'est moi l'original. »

« Borat » enflamme le box office. Le film pourrait remporter 300 millions de dollars au total, selon le magazine Forbes, plus de 16 fois son coût de production. Selon Mahir, ce succès a été obtenu à ses dépens. Il veut attaquer Borat en justice. « J'ai beaucoup d'amis avocats aux Etats-Unis et en Angleterre », annonce Mahir. « Ils m'ont dit que nous devions faire un procès, et ce procès, nous le gagnerons. »

Mahir, le premier phénomène internet

Mahir n'a pas vraiment de talent particulier. C'est uniquement son site internet qui l'a rendu célèbre. En 1999, il créé « ikissyou.org », une page personnelle très simple mais involontairement drôle pour rencontrer des amis, surtout des femmes. On le voit en maillot de bain moulant, dans une disco ou encore jouant de l'accordéon. Les textes sont dans un anglais aussi approximatif que naïf. Il invite les voyageuses occidentales à rester chez lui, à Izmir.

Le site fait sensation. Les internautes du monde entier s'échangent le lien. Des milliers de fans envoient à Mahir leur photos, y compris des stars, comme Julia Roberts ou David Bowie. « ikissyou.org » devient le site personnel le plus populaire au monde en 2001 avec 12 millions de visites, selon le livre guiness des records.

Des caleçons et du ping-pong

Le site personnel de Borat, très kitch, évoque celui de Mahir. Les deux hommes partagent les mêmes hobbys, comme le bronzage et le ping pong. « Il a tout volé sur mon site » se plaint Mahir. « Il a volé mon look en caleçon de bain, mon ping-pong, tout. »

L'homme derrière Borat, le comédien britannique Sasha Baron Cohen soutient que son inspirateur est un docteur russe qu'il a rencontré dans les années 90, et non Mahir. D'ailleurs, avant de jouer Borat, Sasha Baron Cohen incarnait un personnage similaire, Cristo, un journaliste albanais. Un clip datant de 1998 démontre clairement que le style Borat est déjà bien affirmé. A cette époque, Mahir n'était qu'un anonyme.

Qui profite de qui?

Quelque soit le verdict des avocats, une chose est sûr : Mahir profite également de Borat. Depuis qu'il accuse Hollywood de l'avoir copié, Mahir est plus que jamais sous les feux de la rampe. Les demandes d'interviews de la presse internationale se mutliplient. Cette médiatisation est lucrative. Mahir est généralement payé des milliers de francs pour ses apparitions télévisées. Il compte maintenant produire son propre film, une sorte d'anti-Borat.


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