Google Street View entre dans les commerces

Google Street View entre dans les commerces
Votre notation : Aucun Moyenne : 4.8 (6 votes)
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Publié le 4 juin 2013

Reportage: Yves Gerber

Montage : Laurent Hauert

Mixage : Philippe Lahaye

Depuis son lancement en 2009, plus d’un Suisse sur deux a voyagé sur Google Street View. Il sera désormais possible de pénétrer à l’intérieur des commerces et des établissements publics.

 

Un travail de fourmi accompli par des spécialistes de la photographie à 360 degré certifiés par Google.  Les photographes sont toutefois soumis à des règles très strictes, édictées par le Tribunal Administratif fédéral sur le respect de la vie privée. Seules quelques entreprises ont donc le droit commercialiser cette prestation et se partagent un marché qui suscite déjà de l’engouement. Pour le commerçant, il faut débourser entre 500 et 2000 francs selon la taille de l'établissement et le nombre de photos. Pour l'internaute, le service est gratuit. L'intérêt pour les entreprises, les restaurants ou les magasins et bien évidemment publicitaire.

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Paradoxalement, les photographies à 360 degrés peinent à s'imposer en Suisse. Pourtant c'est une occasion unique d'offrir à ses futurs clients un coup d'oeil sur l'ambiance d'un commerce. Et vu l'importance de Google Street View dans les résultats de recherche, en particulier même sur mobile, c'est bien dommage de s'en passer. Yannick, Photographe

Portrait de Anonyme

Toute information relatif au service se trouve ici sur le site: http://www.google.ch/intl/fr/help/maps/businessphotos/

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